Sharecare to Support Highmark Members on the Journey to Better Health

PCPs: Your Highmark Patients May Be Contacting You About Preventive Exams

Achieving better health is a lot like training for a long-distance race. The journey requires time, commitment, and hard work.

But, combined with expert guidance from their care providers, patients often need extra support and encouragement along the way.

That’s why in 2019, Highmark will offer its members an exciting new health and wellness program that can help them reach the finish line and “break the tape” toward improved health.

We’ve teamed up with Sharecare — an innovative digital health and wellness company co-owned by Dr. Mehmet Oz — to provide members with tools and resources to improve their health. With Sharecare, our members will receive ongoing personalized guidance to help them live a healthier lifestyle by eating right, exercising, getting adequate sleep, reducing stress, and adopting other healthy behaviors.

Some members, if offered a rewards program through their employer, will have the opportunity to earn points for completing various activities to receive an incentive. Some of those activities include:

• Sharecare RealAge test: This online wellness questionnaire assigns members a RealAge (which may be younger or older than their actual age) based on their health habits and lifestyle.
• Preventive exam: Participants earn points for getting an annual preventive exam.
• Preventive screenings: They are encouraged to get screened for breast, cervical, and colorectal cancer.
• Wellness activities: Eligible participants are encouraged to get a diabetic retinal eye exam, have a diabetic HbA1c test, engage with a health coach, and track their stress levels, physical activity, eating habits, and sleep quality.

If you are a PCP, your Highmark patients may be contacting you to schedule a preventive exam or specific health screening for 2019 so they can complete their wellness programs. Please be prepared for their calls and questions.

After registering, downloading the app, and completing the RealAge test, Highmark members will receive ongoing emails and messaging from Sharecare to support them in living healthier. Plus, your Highmark patients have access to in-depth information about specific health conditions.

Sharecare Unveiled at Employer Event

Highmark kicked off the Sharecare program in September by hosting an event in Pittsburgh for our employer group customers who purchase coverage for their employees. Deborah Rice-Johnson, president, Highmark Health Plan, welcomed Dr. Oz as the featured speaker.

Employers from throughout Highmark’s service area received an overview of Sharecare. They also were updated on specific health issues impacting today’s workforce and how those concerns can be addressed through employee wellness programs.

Watch Provider News for more information and updates on Sharecare.