On Dec. 3, the Blue Cross Blue Shield Association (BCBSA) announced that David Holmberg, president and CEO of Highmark Health, has been elected chairman of the BCBSA board of directors. He will serve as chairman until the annual BCBSA board of directors meeting in November 2020.
BCBSA is the national federation of 36 independent, community-based, and locally operated Blue Cross and Blue Shield (BCBS) companies that together cover one in three Americans.
As chairman, Holmberg will assume leadership of BCBSA’s governing body and will preside over quarterly meetings of the Association’s board of directors. This governing body provides strategic guidance and oversight for the Association. Holmberg will work with his predecessor, Paul Markovich, president and CEO of Blue Shield of California, to conduct a national search for BCBSA President and CEO Scott P. Serota’s successor. Serota announced his intention to retire at the end of 2020 earlier this year.
For more information, read the BCBSA press release .
David Holmberg has also been recognized by Modern Healthcare as one of 2019’s 100 Most Influential People.
The complete ranking is a main feature in this week’s issue of Modern Healthcare magazine, along with a feature article and profiles of the winners. Congratulations to those who have been designated with the industry’s highest honor.