First Look: New Provider Resource Center

As part of Highmark’s long-term commitment to enhance the overall provider experience, we are rolling out a redesigned Provider Resource Center (PRC) in 2024.

The transition will take place in phases, starting with a beta site in January for the Highmark Blue Shield region in Pennsylvania. We encourage you to check out the new site and provide us with your feedback. That input will be used as we make enhancements to the site throughout the year.

“We’re excited to help our providers get the information that they need online through this redesign of our Provider Resource Center. We’re streamlining the content and information, making it easier to understand and more navigable,” said Stacy Byers, Senior Vice President of Digital Product & Design for Highmark Inc.

The redesign work includes consolidating the Provider Resource Center from six regional sites one for each Highmark region into a single site for all regions and all providers. The single PRC site will have improved navigation, more reliable search, and enhanced communication tools.

“The new platform will make it easier for Highmark to communicate critical updates to our providers, meeting them where they are and helping them complete their tasks so that they can serve their patients more effectively,” Byers said.

The goal is to develop a new hub of provider engagement that is simple, easy-to-navigate, personalized and gets providers and their office staff the information they need, effortlessly.

During the transition process, the current regional PRCs will remain available as the primary resource for providers.

The redesign of the Provider Resource Center is the next step in our continued improvement of self-service tools — tools that reduce administrative burden, improve office workflows, and simplify complex transactions — allowing providers to focus on delivering care to our members.

Since August, we’ve been transitioning our provider portal to Availity Essentials. All Highmark providers will have access to Availity on February 5, 2024. More information on the transition can be found in our special section on the Provider Resource Center.


 

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